CASE STUDY — FINANCE AND INVESTMENT

DB FRANCE INVEST

How we built a strong brand identity for a financial advisory firm,
bridging the gap between substance and form.

THE PROBLEM

PREMIUM SERVICE.
AMATEUR IMAGE.

DB France Invest acts as a financial intermediary. The company also engages in asset monetisation and fundraising for its clients.

Its visual identity and website did not reflect this ambition. The result was a serious disconnect between the premium quality of the services delivered and how the brand was perceived online.

In finance, your website is your handshake. A weak one costs you the mandate.

SEE IT YOURSELF

THE NEW IDENTITY

Four screens from the rebuilt site. Look at what each one asks the visitor to do.

DB France Invest home page
HOMEOne promise above the fold. Nothing competes with it.
DB France Invest financing and art pages
TWO AUDIENCESFinancing and art investment get their own path, from the first screen.
DB France Invest fundraising page
FUNDRAISINGInstitutional imagery instead of stock photography. The register changed.
DB France Invest private wealth page
PRIVATE WEALTHThree concrete gains, named in the client language, not in finance jargon.

WHAT WE DELIVERED

FOUR SYSTEMS, ONE BRAND

Creative Visual Marketing

Visual research phase: web design trends, colour palettes, typography, iconographic styles. We built mood boards to consolidate ideas and define the overall atmosphere before designing anything.

Social Media Automation

Complete automation for a regular presence on social networks, plus email campaigns that reinforce the community effect through consistent information delivery.

RAG AI Content

Automation linked to forms for first-level response and immediate prospect engagement. High-quality, ultra-targeted content at scale.

AI-Powered Email and SMS

Email and SMS sequences to nurture prospects continuously. Online presence becomes a real growth lever, not just a poster to say you exist.

OUR APPROACH

HOW WE REBUILT THE BRAND

01

Understanding needs and audience

In-depth analysis: what works in the existing identity, what needs improvement, brand values and mission, who the target audience is, their aesthetic preferences and expectations.

02

Strategy and objectives

Define what the website must achieve: credibility with sophisticated clients, lead generation, positioning as a premium financial advisor. Objectives drive design, not the other way around.

03

Design and execution

Build the visual identity and the website architecture aligned with the strategy. Deploy automation and AI content engines so the brand keeps growing after launch.

We worked through a full set of questionnaires and specifications. Our process is strict because that is what delivers real results.

THE OUTCOME

WHAT THE CLIENT GAINED

At the start, the site scored 66 out of 100 on the checks Google runs before it recommends a page. It is at 96 out of 100 today. What that changed for the firm: it is now found by the prospect searching on Google and by the one asking an AI the same question.

Amplify visibility

Amplify your visibility and acquisition of qualified leads.

Use RAG AI

Use AI and our RAG AI to generate powerful care and support.

Customer experience

Enhanced customer experience and reputation.

Save time, earn money

Time saving and earning money: technology that pays for itself.

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